Dift invites you to give your money to Bernard Arnault

This December, Dift, the charitable fundraising platform, is launching Diftember*: the month of solidarity. To make a lasting impression, the brand is unveiling a campaign centered around one man: Bernard Arnault.

Bernard Arnault is passionate. Bernard Arnault is committed. Bernard Arnault needs you. And above all, he needs your money.

In this film, conceived by the new creative agency Alede Corp., directed by Sébastien Auger, and produced by Boner&Boner, we discover a man whose life revolves around one great passion: the forest.

A refuge. A place of peace. A second home. He walks, meditates, talks to the birds… and becomes indignant at the litter he finds on the ground. Then, one question becomes unavoidable: what more can he do to preserve the forests he loves so much?

The answer lies in a single name: Dift.

On the platform, he creates a fundraiser in support of États Sauvages, an association protecting the biodiversity of French forests. He calls upon the public’s generosity to help him fund a fight that is bigger than himself.

The message is simple. Direct. Disarming:

“Give your money to Bernard Arnault.”

This phrase has become the rallying cry of the initiative, which also includes a posting activation in a strategic location to accompany the launch of Diftember.

Through this debut campaign, Dift asserts its mission: to make solidarity accessible, concrete, and personal. Because anyone can support a cause close to their heart, take action by creating a fundraiser, and collect donations. Even Bernard Arnault.

Visit diftember.org to discover his fundraiser, and to create your own. The campaign launches on December 1st across social media and in print.

*Today, with 53% of donors aged 60 or older (France Générosités, 2022), the young mission-driven company Dift aims to convince 1 million first-time donors within 3 years through a more modern and social approach to giving.